For paid guest blogging, many host blogs allows the share one backlink that helps SEO professionals to drive in more traffic. But for that, they have to strategically choose the host blogs depending on their current ranking in the SERP and they should be relevant to their niche/category.

The well-informed blogs written in lucid language provides sufficient data to readers which helps drive in more and more traffic organically to the target web page. Like this way, the webmasters will also obey the rules of the Google Algorithms as there is no room left for fluff, copied and poor quality content.